A steady flow of homeowner enquiries for a Mumbai interior design studio, at a cost per lead it could rely on.
Ten lead-form campaigns over 17 months. We relaunched every few months with fresh ads and ran small tests before putting real budget behind a version.
Jun 2024 – Oct 2025 · ₹1.12L spend.
| Campaign | Spend | Leads | Per lead | CPM |
|---|---|---|---|---|
| Jun 2024 | ₹34,189 | 234 | ₹146 | ₹77 |
| Oct 2024 | ₹7,843 | 46 | ₹171 | ₹92 |
| Oct 2024, new ads | ₹17,684 | 85 | ₹208 | ₹146 |
| Nov 2024 | ₹15,587 | 76 | ₹205 | ₹50 |
| Jul 2025, test A | ₹847 | 0 | — | ₹297 |
| Jul 2025 | ₹4,774 | 30 | ₹159 | ₹38 |
| Jul 2025, test B | ₹855 | 3 | ₹285 | ₹217 |
| Sep 2025 | ₹13,609 | 48 | ₹284 | ₹128 |
| Oct 2025 | ₹2,668 | 15 | ₹178 | ₹75 |
| Oct 2025, rebuild | ₹13,722 | 29 | ₹473 | ₹148 |
| Total | ₹1,11,778 | 566 | ₹197 | ₹84 |
The best runs, ₹146 and ₹159 per lead, both bought views under ₹80 CPM.
Every campaign above ₹125 CPM paid ₹208 or more per lead.
Small tests under ₹900 caught weak versions before they spent real budget.
High-ticket interior projects from a narrow audience in a short radius.
₹20,846 ad spend.
Read the case studyInterior projects across two cities from a lean lead-form budget.
₹29,646 ad spend.
Read the case studyLeads for high-ticket design and build projects.
₹15,439 ad spend.
Read the case studySend a short business enquiry. We review every one personally, and if there's a fit, you get a private meeting invitation.
