Make Deonica a familiar name with shoppers in Saudi Arabia and the UAE, and get them watching and reacting to its content.
A four-day launch burst in March, then three month-long video engagement flights. About two-thirds of the budget went to Saudi Arabia.
4 campaigns · Mar–Sep 2026 · AED 21,015 spend.
| Flight | AED spend | Reach | Engaged | AED each | ThruPlays |
|---|---|---|---|---|---|
| 27–31 Mar | 7,018 | 1,001,821 | 647,881 | 0.011 | 223,272 |
| 13 May – 13 Jun | 5,248 | 637,843 | 712,101 | 0.007 | 277,468 |
| 1 Jul – 1 Aug | 3,850 | 493,248 | 476,226 | 0.008 | 155,508 |
| 25 Aug – 25 Sep | 4,899 | 539,205 | 590,745 | 0.008 | 230,640 |
| Total | 21,015 | — | 2,426,953 | 0.009 | 886,888 |
Month-long flights cut the cost per engagement by 32% compared with the March burst.
Saudi Arabia earned 69% of engagements on 65% of the spend.
These flights drove almost no website clicks. The next step is a sales layer aimed at the 887K video viewers.
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