Build attention and a loyal following for Sowell's online beauty store in a crowded UAE market.
A launch burst in late March, then month-long video engagement flights from May to September, on the same calendar as sister brand Deonica.
4 campaigns · Mar–Sep 2026 · AED 16,166 spend.
| Flight | AED spend | Reach | Engaged | AED each | ThruPlays |
|---|---|---|---|---|---|
| 25–31 Mar | 4,620 | 506,516 | 285,833 | 0.016 | 107,147 |
| 13 May – 13 Jun | 4,547 | 348,219 | 353,663 | 0.013 | 128,282 |
| 1 Jul – 1 Aug | 3,149 | 316,311 | 197,572 | 0.016 | 80,637 |
| 25 Aug – 25 Sep | 3,849 | 389,093 | 241,696 | 0.016 | 91,414 |
| Total | 16,166 | — | 1,078,764 | 0.015 | 407,480 |
The May–June flight was the most efficient, about 20% cheaper per engagement than March.
In the UAE, beauty cost about 53% more per engagement than personal care: the audience is more contested.
Next step: retarget the 407K video viewers with a sales campaign.
Making Deonica a familiar name in two markets. Month-long video flights cut cost per engagement by 32% vs the launch burst.
4 campaigns · Mar–Sep 2026 · AED 21,015 spend.
Read the case studyOptimised for Instagram profile visits, not likes, so ads turned into followers.
Sep–Oct 2026 · QAR 8,004 spend.
Read the case studyBringing dessert lovers to the profile where the menu and ordering live. One creative drove 86% of visits.
Aug–Sep 2026 · AED 2,605 spend.
Read the case studySend a short business enquiry. We review every one personally, and if there's a fit, you get a private meeting invitation.
