• Trading & retail
  • Qatar

Aamal

Telling as many Qatar shoppers as possible about a QAR 300 cashback offer. Short two-day bursts were the sweet spot.

Home / Results / Aamal

2.1Mreached
QAR 1.19average CPM
The Brief

The goal.

Tell as many shoppers in Qatar as possible about a QAR 300 cashback offer, inside a short promotion window.

What we ran

Four reach bursts: a launch push, an Instagram-only test, and two 2-day weekend pushes before the offer closed.

Brand
Aamal
Category
Trading and retail
Market
Qatar
Campaigns
4 reach bursts
Period
Sep – Oct 2023
Ad spend
QAR 2,611
Results

What it delivered.

  • 01Result2.1Mreached
  • 02ResultQAR 1.19average CPM
  • 03Result410Kreached per 2-day burst
  • 04Result~QAR 400per burst

4 campaigns · Sep–Oct 2023 · QAR 2,611 spend.

Campaign breakdown

BurstQAR spendReachedQAR CPM
Launch, 28 Sep1,3161,088,6571.15
Instagram only500192,3332.58
12–14 Oct400412,6130.96
19–21 Oct396410,5290.90
What We Learned

The takeaways.

Campaign summary
01

Short bursts were the sweet spot: about 410,000 accounts reached in two days for QAR 400.

02

Instagram alone cost 2.5x more per 1,000 views.

More E-Commerce & Retail

More results.

  • Home goods e-commerce
  • Lebanon

Seek for Less

Profitable website sales from month one: a core purchase campaign plus a catalog campaign. Catalog sales cost 36% less and returned 2.57x.

2.29xreturn on ad spend
165purchases in under 4 weeks
$5,320tracked revenue
$14.10cost per purchase

$2,327 spend · 7.76% click rate.

Read the case study
  • Electronics & gaming
  • Jordan

DNA Jordan

A flagship smartphone launch turned into pre-orders and trade-ins, then year-round sales conversations from seasonal offers.

1,023lead-form leads at $0.45
2,147sales chats at $0.52
26.9Mimpressions at $0.26 CPM
5,030new Instagram followers

27 campaigns · Sep 2023 – Aug 2026 · $6,877 spend.

Read the case study
  • Flowers & gifts
  • Qatar

Madame Camellia

A one-tap messaging campaign so buyers can ask, choose and order in the same chat. About one in nine people who clicked started a chat.

172sales chats in two weeks
QAR 8.29per chat
3.33%click rate
19.9Kaccounts reached

QAR 1,426 spend.

Read the case study

All 22 case studies E-Commerce & Retail

Tell us what you're building.

Send a short business enquiry. We review every one personally, and if there's a fit, you get a private meeting invitation.

Discuss Your Growth