Turn a flagship smartphone launch into pre-orders and trade-ins, then keep sales conversations coming all year through seasonal offers.
A launch sequence in Sep–Oct 2023: teasers, pre-order and trade-in lead forms, traffic and sales. Then short seasonal bursts, and in 2026 a move to offer-led messaging campaigns.
27 campaigns · Sep 2023 – Aug 2026 · $6,877 spend.
| Campaign | When | Spend | Result | Cost |
|---|---|---|---|---|
| Pre-order lead form | Sep 2023 | $412 | 835 leads | $0.49 / lead |
| Trade-in lead form | Oct 2023 | $50 | 188 leads | $0.27 / lead |
| Niche-audience sales | Jul 2026 | $615 | 1,161 conversations | $0.53 / chat |
| Cold-audience sales | Jun 2026 | $281 | 407 conversations | $0.69 / chat |
| Product push | Aug 2026 | $105 | 365 conversations | $0.29 / chat |
| Brand engagement | May 2026 | $1,422 | 66,046 clicks | $0.02 CPC |
| Launch awareness | Sep 2023 | $800 | 1.42M reached | $0.12 CPM |
| Winter activations | Dec 2023 | $350 | 1.88M reached | $0.18 CPM |
| 19 more campaigns | 2023–26 | $2,842 | Bursts and offers | — |
Lead forms with a clear offer brought leads in under $0.50, with click rates of 2.3–4.7%.
Messaging campaigns turned attention into sales chats at about $0.50 each.
Awareness bursts bought reach under $0.30 CPM but drew few clicks, so we keep them for launch moments.
Profitable website sales from month one: a core purchase campaign plus a catalog campaign. Catalog sales cost 36% less and returned 2.57x.
$2,327 spend · 7.76% click rate.
Read the case studyA one-tap messaging campaign so buyers can ask, choose and order in the same chat. About one in nine people who clicked started a chat.
QAR 1,426 spend.
Read the case studyTelling as many Qatar shoppers as possible about a QAR 300 cashback offer. Short two-day bursts were the sweet spot.
4 campaigns · Sep–Oct 2023 · QAR 2,611 spend.
Read the case studySend a short business enquiry. We review every one personally, and if there's a fit, you get a private meeting invitation.
