Bring down a cost per lead that had been running at about ₹1,800, and keep the developer's sales team busy with genuine buyers.
Tighter campaign optimisation, reviewed every week against lead quality with the sales team. Cost per lead fell by about 80% while leads kept building week on week.
Weekly leads: 20 → 53 → 91 → 117.
| Week | Total leads | Cost per lead | Spent to date |
|---|---|---|---|
| 1 | 20 | ₹592 | ₹11,846 |
| 2 | 53 | ₹561 | ₹29,737 |
| 3 | 91 | ₹452 | ₹41,097 |
| 4 | 117 | ₹369 | ₹49,789 |
Running total, from the campaign's Ads Manager reports
Weekly reviews with the sales team kept budget on the ads that produced real buyers.
Cost per lead fell every single week: ₹592, ₹561, ₹452, then ₹369.
Lower costs didn't cost volume: leads grew from 20 in week 1 to 117 by week 4.
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