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  • Off-plan property
  • UK buyers

Emaar South · Golf Trails

Buyer and investor leads for homes from AED 1.25M with 10% down. Three angles tested: the down payment, investment and golf-course living.

Home / Results / Emaar South · Golf Trails

42buyer and investor leads
AED 140per lead
The Brief

The goal.

Buyer and investor leads for Golf Trails at Emaar South: homes from AED 1.25M with 10% down.

What we ran

A lead-form campaign aimed at UK buyers, testing three angles side by side: the 10% down payment, investment, and golf-course living.

Project
Golf Trails, Emaar South
Buyers
UK
Campaigns
1 lead campaign
Period
Aug 2026
Ad spend
AED 5,861
Run for
A Dubai brokerage partner
Results

What it delivered.

  • 01Result42buyer and investor leads
  • 02ResultAED 140per lead
  • 03Result95%of leads from the 10% down-payment ad
  • 04Result−38%cost per lead vs the UAE launch

For a Dubai brokerage partner · Aug 2026 · AED 5,861 spend.

What We Learned

The takeaways.

Campaign summary
01

The 10% down-payment ad brought 40 of the 42 leads.

02

For overseas buyers, a low entry cost sold better than lifestyle.

03

Moving from UAE to UK buyers cut cost per lead by 38% vs the DAMAC District launch.

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